Brief

Autumn multivariant test for Pet Rescue Saga. The usual approach was gameboard-focused creative.

Approach

Tested a different direction — leading with emotional, pet-focused imagery instead of gameplay. One variant used real photography, one used a Photoshop-rebuilt version of the game's puppy character to match the photographic style, as the required pose didn't exist in the asset library.

Outcome

The recreated puppy variant won the test, outperforming both the real photography and the gameboard control.